what is so everyman about john kerry or rockefeller? let's get these people, because i am sure you are aware, voters do not ask, do i like you? they ask, are you like me? are you like me? do we have anything in common? what is our connective tissue? there is always one. people raise children every day. ross perot was worth four times the amount of money that mitt romney is, and he got a lot of people to believe he was a populist. he was for the middle class. we have to have equal who have an everyman and everyone's story to which people can't relate. it is incredibly important. >> one thing -- we cannot over emphasize the top down mentality that you talked about. the most successful part of the conservative movement in the last two years has and what? tea party. did that start in washington? no. it was because of washington. but the fact is, that came from a conservative grassroots. a lot of people talk about the sophistication of the left for voter turnout. they were more sophisticated even at the digital level. but to your point, they